It was built on the basis of the first-prized competition solution, which was created based on the project assignment and the condition that the building should fit as much as possible into the environment of the existing architectural structure, which was still authentic. It consisted of houses with the dimensions of the ground floor and one floor with pyramidal roofs and dokasats as elements of oriental architecture. The competition was announced with the aim of trying to direct the direction of urban development and respecting the found environment, which was highly valuable. The design process, in response to the requested requirements, represented a mimicry process in order to preserve the existing environment as well as possible and trace the future directions of construction, considering that, at that time, the devastation of the authentic heritage began to a large extent. Volumetrics and design language are taken from the existing matrix but through modern forms and materials. On the formed square, a clock tower in a geometrized form made of steel profiles was planned, connected by a pedestrian bridge that led from the square to the floor of the new building. The square had the intention of opening onto the Ibar River, designed with the aim of strongly defining a pedestrian junction and the overall image of the city. Unfortunately, the city has gone in the other direction, developing on an arbitrary urban matrix dominated by ill-conceived and illegal construction. Newly created buildings, of unreasonable dimensions and forms, marginalized the structure of the commercial business center.