The goal of the conceptual solution is to create a “place” in the original context. A meeting place and reasoned visits that will go beyond the basic function: purchase and processing of fruit and an educational center with administration that would be a closed unit. The archetype is found in the organization of the “open household”, which carries within it logical dispositions of objects that enable the polyvalence of different functions. The goal is to create a nucleus of ecological production, home crafts, accommodation and entertainment.